Significant Increase In Broadband Use In Europe

Internet access is continuing to spread across Europe. More than 75% of households in EU27 had acces to the Intrnet in 2012 compared to less than 50% in 2006. More significantly the spread of broadband has reached 72% of household had a broadband connection in 2012 compared with 30% in 2006. In every member state half of households had a broadband connection.

Sending and receiving e-mails is till the most common online activity (89%) along with looking for information about goodsa nd services (83%). Other activities are also widely used: online news (61%), internet banking (54%), social media (52%), travel services (50%). Building web sites or blogs was a much less common activity (9%).

Growth In e-Commerce Sales

E-commerce accounted for 19% of sales represented in the Annual Business Survey (ABS) total turnover in 2011. It has increased from 18% in 2010. Sales from websites represented 5% of total turnover compared with 4.6% in 2010. Other information in the ONS statistical bulletin says that 93% of businesses had broadband Internet and 81% had a website. Of the businesses with broadband 5.8% had a broadband connection of 100Mbps or more and 34% of the larger businesses had high speed broadband. Members of staff were provided with a portable device of some kind in 56% of cases be it a portable computer, smartphone or personal digital assistant (PDA). The survey is conducted annually to show the importance and values of e-commerce and the use of ICT by businesses in Britain.

Fibre-Optic The Future Of OECD Broadband

The OECD has updated its broadband statistics of member states to June 2009. The number of broadband subscribers in the OECD in June 2009 was 271 million, up 10% from June 2008, and half of OECD countries have reached 25 subscriptions in a 100 people. Future growth in fast broadband is expected to come from fibre-optic networks.

In June 2009 the United States had the most broadband subscribers by millions in the world with over 81m, Japan came second with nearly 31m and Germany with 24m. These were followed by France and the UK with 18.7 and 17.7m respectively and then Korea with nearly 16m and Italy with nearly 12m.

Korea had the largest proportion of households with 94.3% having broadband access. Iceland had 83.2% and Denmark 74.1%. The United States proprtion of households with broadband access was 50.8% (2007), the UK had 61.5%, Japan 58.5%, Germany 54.9% and Italy 30.8%.

The price range of broadband monthly subscriptions was very wide in some countries and very narrow in others. In Turkey the price range was very wide. The range was from very low at $8.45 a month to quite high at $125.95 a month in US dollars PPP terms. The Slovak Republic's range was widest from a moderately low $15.6 a month to a very high $263.23 a month. Korea had a very narrow range of prices in the middle to low range from $33.97 to $43.03. The US range in price was from $14.99 a month to $139.95 a month. UK prices ranged from $17.81 to $55.76, Japan prices range from $19.50 to $67.09 a month, Germany $23.02 to $75.15 and Italy from $11.39 to $45.43.

The average prices for low speed connections were lowest in Italy at $11.39 PPP and highest in Mexico at $57.79. The US average was $24.40, the UK $22.07, Japan $22.38 and Germany $36.96. The average monthly broadband subscription price was highest in the Slovak Republic at $78.86 PPP quite a long way ahead of Mexico in second at $59.52 and the lowest in Sweden at $29.22 ahead of Greece at £30.06.

PPP stands for Purchasing Power Parity which is a measure that gives currencies some equivalence for a meaningful comparison in terms of a parity of their purchasing power.