Marketing In The Modern World

Marketers sometimes get a really bad press. You read and hear people say things like, 'It's all PR' or 'It's only marketing' as if you can't believe it. Post-modernism has given the word 'marketing' a pejorative sense it was never intended to have. The fact remains marketing is necessary whatever you call it. For example, food is necessary for life and to get it from the farm to the plate is marketing. How its done is another matter. Maybe we should redouble our efforts to remove the 'evil' and let the 'best' in. It is too big a task to leave to marketing alone. It is part of the bigger picture of the proper development of culture and the battles waged daily across a whole gamut of things. Like anything else marketing has it's schools of philosophy. You shouldn't write it off entirely. There are some good signs. So maybe it's not such a lost cause after all.