Continuity Management

Business continuity relies in part on a continuous stream of new ideas and the new product development process from idea to testing and launch. Idea generation is the first step in the process and good ideas can come from anyone from suggestion boxes to an innovation department with a new product development team. Inputs from creatives and diligent workers can help trigger something off. The NPD function can be 'ad hoc' or incorporated into the business strategy at board level. A supportive Government policy and generous funding are a sign that good ideas are welcome. Creatives, academics, inventors and innovators have their meetings and annual conferences. These are good for networking, reading and hearing the latest on new products and processes. It is important to have the faith and confidence to welcome that mysterious stranger who can make all the difference and enter into partnerships with people. Venture capitalists and business angels who have a track record of success know what their criteria are and are constantly looking for enterprises to buy or invest in. Social innovation is an area that tries to alleviate the impact of industrial activities and their effect on communities polluted by harmful environmental externalities, noise and smells, and impoverished by redundancies. New ideas are needed in all areas of industry and business but occasionally social innovation is important for maintaining communities.