Something To Believe In

Relationship marketing is about building long-term buyer-seller relationships with the same customers which have the personal and emotional side a simple transaction lacks. It is important to have the right attitude and show good faith towards customers at all times even when difficult or at a bad time. It is important to realise the interests of others as well as our own. It is also important to be aware of and limit moral hazard. Trust and commitment give the confidence to go on to greater things. Exactly where your boundaries are could be described in the mission statement which sets out the vision and mission of the business. It also sets out a map for directing the business. It is a petition for others to be drawn in and to co-operate with it and help make it happen.