People Watch Over 3.5 Hours Of TV Every Day

Individuals watch 3.56 hours of TV every day compared with 3.96 hours in Q1 2009. Non-terrestrial channels growth rate is slowing down as digital TV penetrates 67.3% of homes. They have now reached a viewing level of 41.7%, over 40% for the first time. Commercial channels increased their share to 63.4%. Figures from IPA Q2 2009 Trends in Television Report.