Internet access has reached 18.31 million homes. It represents 70% of households and an increase of 1.85m households since 2008. Of all households 63% or 16.5 million have a broadband connection, up from 56% in 2008. It represents 90% of all Internet access. The youngest group (16-24) had the highest level of access at 96% but the largest growing group is the oldest group (65+) with a 15% increase compared with a 3% increase with the youngest group. More men than women have accessed the Internet in the last three months.
The proportion of daily Internet access users was 73%. The youngest, with 86%, accessed the Internet the most, every day or almost every day. The oldest group use it the least, with 52% using it every day. The most popular uses are e-mail but social networking is growing with 40% of users posting messages and so on. There were also increases in audio-visual uses, web radio and web television. Internet phone calls are also now popular.
Purchasing over the Internet is a growing phenomenon with 64% having purchased online at some time and 83% within the last three months. Men buy films and music, women buy clothes or sporting goods as well as food and groceries. Youger people buy clothes and sporting goods and older people buy books, magazines, newspapers and e-learning materials.
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