Services output seasonally adjusted chained volume of gross value added index fell by 1.2% quarter-on-quarter to 113.3 and follows a fall of 1.3% on the previous three months according to Office for National Statistics latest Index of Services figures. The most significant fall in both quarter-on-quarter and in month-on-month figures was in business services and finance. Distribution fell 0.2% in the quarter to March compared to the quarter to December. It is the 9th consecutive monthly fall, driven mainly by wholesale, motor trades also decreased and retail increased. Hotels and restaurants fell by 5.1% over same period. There were also significant decreases in bars and restaurants. Transport, storage and communications fell by 2.3%. Business services and finance fell 2.2% to 121.7 in the quarter to March on the quarter to December and fell 0.4% between February and March. Government services increased by 0.7% in the quarter to March with the most significant increases in health and social work.
The Confederation of British Industry released its quarterly Services Sector Survey results today. It shows the service sector is still is deep recession. There are some signs of confidence returning. Consumer services fell at their fastest rate since November 2001. The rise in prices made the fall in business values look less marked. Business and professional services values fell faster than volumes due to record deflation in prices. Rates of decline are expected to slow down in both consumer services and business and professional services over the next three months. Employment is continuing to fall in both sectors. Profitability also fell but at a slower rate than the record falls of the previous quarter. Business and professional services show a similar pattern. A steep downward trend continues in telecomms and computing and transport of goods and post. Marketing services also show a continued downward trend in business values and volumes but much less marked. Confidence and profitability have both fallen. There are some signs that the decline is begining to slow.
Showing posts with label values. Show all posts
Showing posts with label values. Show all posts
Wednesday, 27 May 2009
Wednesday, 11 February 2009
It's A Matter Of Choice
Down the ages we have made use of our intellect to make cultural progress. It is not restricted to the empirical sciences but extends to realities known only to the mind. It finds its perfection in wisdom. Wisdom leads us along the right path. It is a matter of choice.
Conscience is the place where there is always a voice calling to us to do good and avoid evil. Individually and collectively, when a correct conscience prevails people can turn aside from subjective choices to the guidance of the objective moral order. We may sometimes however act in ignorance. It is only in freedom that man can choose good. People are right to prize freedom. True freedom is a great sign. Dignity demands that we decide freely and consciously. Dignity comes from choosing what is good and securing the means to that end (Gaudium et spes, 1965).
We must have a well-formed conscience (Catechism of the Catholic Church, CCC 1783, 1994). Man cannot decide for himself what is good and evil or know them. The gift of conscience enables us to reflect on the moral order. God is the first and sovereign source of the moral order. Religionists are always under pressure to reject God (Dominum et vivificantem, 1986). The people who think that the association of human activity and religion endangers our autonomy are obviously wrong to people who believe in God. The controversy can occasionally lead to the mistaken belief that there is an opposition between faith and science. We should be proud to integrate our human, scientific and technical enterprises with religious and philosophical values and co-operate with others working towards the same objectives (Gaudium et spes, 1965).
Conscience is the place where there is always a voice calling to us to do good and avoid evil. Individually and collectively, when a correct conscience prevails people can turn aside from subjective choices to the guidance of the objective moral order. We may sometimes however act in ignorance. It is only in freedom that man can choose good. People are right to prize freedom. True freedom is a great sign. Dignity demands that we decide freely and consciously. Dignity comes from choosing what is good and securing the means to that end (Gaudium et spes, 1965).
We must have a well-formed conscience (Catechism of the Catholic Church, CCC 1783, 1994). Man cannot decide for himself what is good and evil or know them. The gift of conscience enables us to reflect on the moral order. God is the first and sovereign source of the moral order. Religionists are always under pressure to reject God (Dominum et vivificantem, 1986). The people who think that the association of human activity and religion endangers our autonomy are obviously wrong to people who believe in God. The controversy can occasionally lead to the mistaken belief that there is an opposition between faith and science. We should be proud to integrate our human, scientific and technical enterprises with religious and philosophical values and co-operate with others working towards the same objectives (Gaudium et spes, 1965).
Wednesday, 28 January 2009
Winning Hearts And Minds
The changes that have taken place in advertising over recent years has been amazing. Television, radio, the Internet and other new media have added so many different dimensions to advertising that it bears little resemblance to the paper notices and lineage of the past. That is not to say that the adverts and advertisers of earlier days were not good. They still inspire marketers today but the new techniques and media have added so much and so many different kinds to the panoply of practitioners in a short space of time that it could be described as kind of revolution.
The media have increased but that is no guarantee that the offering will be successful and bring in lots of new customers. The message has to be right. You have to be satisfied that the message you put out is the one you want the consumer to get. The response to the right message will tell you if the market is there for your product. Consumers are only human and if the marketing mix isn't quite right it will be reflected in sales. Each element of the marketing, advertising and promotion mixes is crucially important. Consumers respond to stimuli and behave accordingly. The number of things to be borne in mind when designing a campaign is staggering. The marketer has to know the product well enough to be able to sell it and the learning and memory abilities of the public. Consumer motivation will affect buying decisions.
We all have our values, core values taught by socialisation agents and value systems ranking things according to relative importance will ultimately have a lot to do with if we buy or not. Values are also incorporated into the means-end chain model which links product attributes according to increasing levels of abstraction to our terminal values (Solomon, Bamossy and Askegaard, 2002).
On the abstract level, many different product forms compete for our attention in any given category. Consumers must make a choice using their own decision rules. Marketing campaigns that are well integrated can do much to educate the public about your product and the choice they have to make. Consumers also have their own internal information system. Heuristic rules of thumb help a consumer to shorten information processing. Consumers develop assumptions about companies and products. These market beliefs can act as mental shortcuts whether they are accurate or not (Solomon et al., 2002).
Then there's the competition. The marketing concept says that competitive advantage is gained by satisfying target customers' needs better than the competition. First comes analysis then strategy development. Product category must be the first thing to consider. Companies in the same industry compete for customers in the market. Once a company enters a strategic group the members of that group become its main competitors. The more a company knows about its competitors' products, prices, marketing and sales plans, distribution coverage and so on the more competitive it will be (Kotler, 1999). Research and development and finance are other key strategies of which to be aware. Competitors can be of any number of classifications. If a competitor comes up with a more attractive rival product you may lose customers. Market orientation is a method that combines efforts to focus on both consumers and competition. You may want to win the hearts and minds of consumers.
Political consumers can use their buying patterns in ways that reflect their values in the same sort of way green consumers once did (Solomon et al, 2002). They are not the only people to say that businesses have too much political power. Pressures from the political and regulatory environment may also affect consumer decisions. They determine and maintain the framework within which business must be done (Brassington and Pettitt, 2000). Knowledge of local practices may be crucial in achieving sales (Kotler, 1999).
Income, social class and age will be factors that affect purchase decisions. Ability and willingness to buy depends on demand for products. Demand for necessities is stable over time. Many other products are frequently used as status symbols and often reflect the amount of discretionary income and conspicuous consumption or parody display that tries to avoid status (Solomon et al., 2002). Engel's Law suggests that such products may always find a market (Kotler, 1999). Money worries and anxieties about self-image and reference groups will have their effects and marketers should remember that if the price is not right consumers will look for substitutes.
Once gained, as many customers as possible should be retained. Retaining customers is more cost-effective than gaining new ones (Brassington and Pettitt, 2000). Customer retention will depend on how well needs have been satisfied. The focus was once on transactions now customer satisfaction also demands relationship marketing techniques like financial and social benefits and structural ties to turn customers into clients (Kotler, 1999).
The media have increased but that is no guarantee that the offering will be successful and bring in lots of new customers. The message has to be right. You have to be satisfied that the message you put out is the one you want the consumer to get. The response to the right message will tell you if the market is there for your product. Consumers are only human and if the marketing mix isn't quite right it will be reflected in sales. Each element of the marketing, advertising and promotion mixes is crucially important. Consumers respond to stimuli and behave accordingly. The number of things to be borne in mind when designing a campaign is staggering. The marketer has to know the product well enough to be able to sell it and the learning and memory abilities of the public. Consumer motivation will affect buying decisions.
We all have our values, core values taught by socialisation agents and value systems ranking things according to relative importance will ultimately have a lot to do with if we buy or not. Values are also incorporated into the means-end chain model which links product attributes according to increasing levels of abstraction to our terminal values (Solomon, Bamossy and Askegaard, 2002).
On the abstract level, many different product forms compete for our attention in any given category. Consumers must make a choice using their own decision rules. Marketing campaigns that are well integrated can do much to educate the public about your product and the choice they have to make. Consumers also have their own internal information system. Heuristic rules of thumb help a consumer to shorten information processing. Consumers develop assumptions about companies and products. These market beliefs can act as mental shortcuts whether they are accurate or not (Solomon et al., 2002).
Then there's the competition. The marketing concept says that competitive advantage is gained by satisfying target customers' needs better than the competition. First comes analysis then strategy development. Product category must be the first thing to consider. Companies in the same industry compete for customers in the market. Once a company enters a strategic group the members of that group become its main competitors. The more a company knows about its competitors' products, prices, marketing and sales plans, distribution coverage and so on the more competitive it will be (Kotler, 1999). Research and development and finance are other key strategies of which to be aware. Competitors can be of any number of classifications. If a competitor comes up with a more attractive rival product you may lose customers. Market orientation is a method that combines efforts to focus on both consumers and competition. You may want to win the hearts and minds of consumers.
Political consumers can use their buying patterns in ways that reflect their values in the same sort of way green consumers once did (Solomon et al, 2002). They are not the only people to say that businesses have too much political power. Pressures from the political and regulatory environment may also affect consumer decisions. They determine and maintain the framework within which business must be done (Brassington and Pettitt, 2000). Knowledge of local practices may be crucial in achieving sales (Kotler, 1999).
Income, social class and age will be factors that affect purchase decisions. Ability and willingness to buy depends on demand for products. Demand for necessities is stable over time. Many other products are frequently used as status symbols and often reflect the amount of discretionary income and conspicuous consumption or parody display that tries to avoid status (Solomon et al., 2002). Engel's Law suggests that such products may always find a market (Kotler, 1999). Money worries and anxieties about self-image and reference groups will have their effects and marketers should remember that if the price is not right consumers will look for substitutes.
Once gained, as many customers as possible should be retained. Retaining customers is more cost-effective than gaining new ones (Brassington and Pettitt, 2000). Customer retention will depend on how well needs have been satisfied. The focus was once on transactions now customer satisfaction also demands relationship marketing techniques like financial and social benefits and structural ties to turn customers into clients (Kotler, 1999).
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