Marketers More Optimistic

The latest Bellwether Report from the IPA says that marketing budgets have been revised upwards for the first time in two and a half years. Firms are confident about the future and expect the recovery to continue. The main media budgets are up for the first time since Q3 2007 and Internet budgets were adjusted for the third quarter in a row but the biggest since since Q1 2008. Sales promotion and direct marketing budgets were unchanged. Below the line marketing budgets such as PR and events was the only sector to revise spend downwards.