Mission statements state the purpose and direction of a business. The purpose of a business is why it was formed and now exists. The best missions are guided by visions. A vision may be described variously as a dream, a concept, a mental image, a long term pattern of communal possibilities or a goal. It is something that captures the needs of the time. The vision and the mission are related to the philosophy of the business and describe its long term plans. It can be used to build a bridge to the future. Managers and other personnel can refer to it for guidance, inspiration and motivation. It can be tested and developed.
Visions are best supported by angels and other signs. The best ideas usually come to nothing without financial backing. Once backing is obtained, internally or externally, the work becomes a duty. The leader might see it as a vocation or calling. A good leader will be able to generate the necessary intellectual and social capital to take it to the next stage.
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