Small Retailers See Larger Increase In Sales In March

The most recent retail sales index published by the ONS shows that the seasonally adjusted value of retail sales increased by 4.5% in March 2011 compared to March 2010 and the volume increased by 1.3%. The index also showed that on a month by month basis sales increased by 0.1% in value and 0.2% in volume between February and March 2011.

The March bulletin also included a supplementary study on small and large retail stores. The non-seasonally adjusted volume decreased by 0.1%. Over the same period large retailers decreased by 1.2% but small retailers increased by 3.9%. The biggest difference between large and small store growth was on food stores. The growth rate for all stores showed a 3.2% decrease but a 4.1% decrease for large stores and a 2.5% decrease for small stores. Food stores can be sub-divided into specialised and non-specialised stores. Non-specialised stores decreased by 3.1% within which large stores decreased by 4.4% but small stores increased by 12.3%. Specialised stores increased by 0.4%.

The non-food stores showed more varied results. Small non-specialised stores saw the biggest increase with 31.2%, followed by small other non-food stores with 8.5% and all other non-food stores with 7.6%. The biggest decrease was in small household goods stores with -10.2% with all household goods stores and large household goods stores following with -8.7% and -8.1% respectively.

Small stores are those with less than 100 employees. Large retailers are those with more than 100 employees or those with less than 100 employees but a turnover greater than £60m. All 900 large retailers were included in the sample. a representative sample of 4,100 small retailers was also included in the sample. The largest growth was in the 10-39 employment group with an average increase of 6.6%, then 0.9 employees with 6.5% average growth, 40-99 reprted 5.2% growth and the group with over 100 employees reported growth of 2.3%.

Price estimates for retail sales between March 2010 and March 2011 rose by 4.4%. The value of Internet sales in March 2011 was £529m or 9.8% of total retail sales in March.