Thursday, 10 July 2008
The Workman Deserves His Keep
The relationship marketing process starts with customer acquisition. You can advertise, network at events or online, call people. Sometimes they respond often they don't. Winning customers especially profitable ones is an important and difficult job. Once you have got customers or a client group you have to keep them. That can be the difficult part. It is wise to explore common ground. If the partnership is ineffective it will not last. Seek out trustworthy people. Trust and commitment are two of the key features in a profitable working marketing relationship. Work on the relationship and keep it good. So much is going on in markets you may need to keep a delicate balance. Be hospitable. If you are made to feel unwelcome, leave it. You should be sure to leave no cause for bad feeling or harm or retribution. You should remember the good. It may have been a good relationship once that brought profits to your company. We learn as much as we can from the things that come our way. Business or marketing relationships are an education. Every case is different. If everyone puts in the hours no one can complain. The workman deserves his keep. Skill and ability may be better but effort and a bit of luck are welcome as well.
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