Leaps of Faith

The vision and mission of a business are a relatively new phenomena in marketing and public relations. The mission statement is a good sign. It tells people what the business is about. It says that the company is doing something worthwhile and that it should be given the support of the public. Often they are about care for the environment or social concerns and recently, sustainability. They set out a vision we can all relate to and with which we can engage. An alternative interpretation is that many of them are merely shallow 'public relations' exercises in the pejorative sense and too little, too late.

We are all called to conversion of the heart. The new life starts with becoming immersed in the flow of values, language, signs, interpretations, symbols of the world chosen and looking to the pattern of potentialities they seem to promise. Investment decisions are a leap of faith in the risk and reward sense. It is a common story. In any story characters are set in opposition or contrariety with mandator, hero, false hero, villain and so on. Again we have to make decisions based on our interpretations, meanings and expectations of the data and information we have available. Important decisions may call for a time of retreat and reflection in a suitable place to ensure the decision is right for the direction you have taken.